Business Club: Roger Wade – CEO & Founder of Boxpark

4th October 2018
Event Finished

The club held our first Business Club Lunch of the season last Thursday at Selhurst Park and Roger Wade, Founder and CEO of Boxpark, was as our guest speaker.

We welcomed a total of 92 delegates to Speroni’s Restaurant, one of our private lounges within Selhurst Park Stadium.  

The event was sponsored by Goodtill and their Marketing Director, Campbell Williams, was introduced by club CEO, Phil Alexander, to give details of his business,

Guests then enjoyed a mouth-watering three course lunch prepared by our premium in house catering team. The menu consisted of a Pear, Binham Blue and Walnut Tart, Followed by a Pan-fried Salmon, Red Quinoa with Aubergine Fondue and Lemon Tahini Yoghurt. Finishing off with a Dark Chocolate and Coffee Mousse.

Throughout the three courses lunch delegates had the opportunity to taste our exquisite house wines, Eagle White and Eagle Red Wines provided by Farr Vintners

Eagle Red is a classic Merlot/Cabernet blend made by the highly regarded Bordeaux winemaker Denis Durantou

Eagle White is made mainly from Sauvignon Blanc grapes with a touch of Semillon. The wine is fresh, bright and zingy and makes an excellent aperitif.

After lunch Roger took to the stage and gave us an insight into his entrepreneurial background and the success of Boxpark, the very first pop-up mall.

Roger started by founding clothing brand Boxfresh, which he sold to Pentland, the owners of JD Sports, in 2005

He then went on to open the first Boxpark outlet in London’s Shoreditch before moving into Croydon and is revealed details of its third outlet, in Wembley, opening in December 2018. 

Roger then gave delegates an insight on the future of retail units and what to expect in the forthcoming years.  

This event offered local businesses and industry professionals the opportunity to meet at the stadium to network, share contacts and ideas while bringing like-minded people together from different sectors for the benefit of their business.

Catalina Pacu, Marketing Manager from Goodtill was pleased to have had the opportunity to be one of the representatives from the event sponsors.

"I must say that last week's event was great. We loved it and the guests were very friendly and business orientated."

Our Business Club Lunches have been running for over four years, and our next one will be held on the 5th December, This will be a festive lunch held at Selhurst Park Stadium and our guest host will be Will Fraser, Director of The Saracens Way. He will be explaining the club values at Saracens and the culture that has given the team success on the pitch.

For more information and to book your place please contact Catherine Miaris, Events Manager on 020 8768 6013 or email

Photo above: (L to R) Phil Alexander (CPFC CEO), Roger Wade (Boxpark), Campbell Williams (Goodtill) , Jonathan Hunot (Goodtill)

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